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Eco plush stuffing made from recycled ocean and land plastic
Eco Spotlight • Featured
September 12, 2026 6 min read Circular Design

How We Turn Recycled Ocean & Land Plastic into Irresistibly Fluffy Plushies

Ever wondered how post-consumer plastic bottles transform into cloud-soft plush fiber? Journey through our closed-loop recycling mill, where over 5.2 million water bottles are sanitized, shredded, spun into cloud-like fibers, and stuffed into certified baby-safe friends.

Dr. Fiona Campbell
Dr. Fiona Campbell
Head of Sustainable Materials
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